Yodle Organic Reviews

Feb 9, 2010 Sean Hakes wrote a post regarding Yodle launching an Organic (aka: SEO) product, but does this product really work?

According to Denver SEO Sean Hakes it does work, and it works well.

Here’s a quick snippet of his review along with a link to where you can read the entire post.

Yodle, a local online advertising company headquartered in New York City just announced the launch of Google Organic, a new service that will help local businesses buildtheir web presence and generate more traffic for less than $500/mo… Here is the official press release and stay tuned for my official review on Yodle’s organic SEO offerings…

http://www.sean-h.com/2010/02/09/yodle-continues-innovation-with-launch-of-yodle-organic/

Gobble, Gobble, Hooray!

iClick Creative, a Denver SEO Biz launched this special Thanksgiving day charterer. Meet Herbert the Turkey!

Herbert iClick Denver SEO Turkey

Looking for a great Denver Web Designer? Check this out

Sean Hakes, Inc is a prominent leader within the local SEO industry and he’s now announced his intentions to go after the Denver Web Design market – just not directly.

I noticed when he posted a blog about the new Denver SEO Company DBA his home page title changed to reflect Denver Web Design. Right now he is a way’s from competing but you can bet that turns around pretty quick.

Yodle Reviews?

Sean Hakes, Inc a Colorado Springs SEO, Local Marketing and Denver SEO Partner has announced that it has launched an independent forum that allows small business owners to critique and provide valuable constructive critisim and kudos to the door steps of the leaders who run some of the largest local online advertising companies like Yodle, ReachLocal, Dex One and more. You can learn more and join the forum free at http://blog.seanhakes.com/forum/.

Here’s a few quick links to get you started!

Online Marketing Forum & Community: Free Expert SEO Advice

Denver, CO – September 20, 2010 – Sean Hakes, Inc., a Local Internet Marketing provider., and iClick Creative, L.L.C., a Denver SEO subsidiary of Sean Hakes, Inc, today announced the formation of a public forum that is designed to give small business owners a place to read, rate and review local online marketing companies like Yodle, ReachLocal, YellowPages.com, Dex One and many others.

The forum also offers free online, expert marketing advice in SEO, Local Internet Marketing and Pay Per Click Management.

For more information about Sean Hakes, Inc., and it’s subsidiaries please visit www.seanhakes.com for more information.

iClick Sponsors Lance Armstrong Charity Ride in Aspen, CO

FOR IMMEDIATE RELEASE: 8/25/2010

Aspen, CO – iClick Creative and Sean Hakes, Inc a local Denver SEO agency has partnered with the Wapiyapi Organization to host and promote the first annual Roche Constructors Wapiyapi Classic charity bike ride on Sunday, September 26, 2010 in Aspen, Colorado. Seven-time Tour de France champion Lance Armstrong will be among the professional cyclists participating in the event, along with up to 1000 amateur bike enthusiasts.

The scenic bike ride starting and ending at Paepcke Park will include 25 and 50-mile options for participants to choose from. Top fundraisers will be able to be awarded one of many prizes, including a Trek bicycle, a piece of diamond jewelry valued at $5,500 compliments of Hadley’s House of Diamonds, or a complementary ski weekend in Aspen courtesy of the Little Nell and the Aspen Skiing Company. The top 20 contributors participating in the event will also be offered the opportunity to ride along with Lance Armstrong and other cycling professionals during the event.

The Wapiyapi Organization was founded in 1998 to offer hope and support to the victims and families of childhood cancer. To date, Wapiyapi has served over 1000 children and their families.

To learn more or register for the event, visit the organization’s website at http://www.wapiyapiclassic.com.

Contact: Brandon Smith
VP of Marketing | iClick Creative
Denver SEO & Online Marketing Experts
brandon@iclickcreative.com
720.234.5879

Realistic Expectations for PPC Management Campaigns

This article was origionally published on our Denver SEO parent blog, SeanHakes.com but we figured it was great information that everyone should know. The following advice might just save you a few headaches…

Outsourcing your Pay-Per-Click Management (PPC) campaign can be very fruitful as well as  frustrating. Here are a few tips to help you measure realistic expectations when hiring an outsourced PPC Management company.

Jupiter Research states: Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied.

What’s the reasoning behind all the dissatisfied advertisers?  Most agencies skews results towards the  biggest spenders. Agencies will also never really understand your customer therefore they target many irrelevant search terms driving your spend and not calls. Last most advertising agency’s or PPC Management firms don’t set realistic expectations during their sales presentations, instead many times they feed you numbers they think you want to hear rather than listing best-worst scenarios and establishing groundwork for what you can expect.

If your a small business owner and you happen to read this weather for self-education or complaints use this as a tool to better understand how outsourcing can benefit you when expectations are set correctly from the beginning.

If your a SEM provider – use this as constructive criticism to listen to your advertisers needs. My words can be used as a tool to educate your sales force on building clients trust by setting up realistic expectations.

Let’s start here:

Local Internet Advertising or PPC Management firms typically things 1 of 2 ways. They either take a large % out of your monthly budget as a “Management Fee” or they charge you a large “Management Fee” and tack it onto your allotted monthly ppc budget – either way it works out to be the same in the end.

I’m sure you’ve heard your sales rep say they take only a small undisclosed % out of your budget – here is a more realistic view on what’s really being thrown towards PPC and what goes towards Management Fees.

Now that you know how most PPC Management firms hide the cost in a ‘undisclosed %’ let’s look at some realistic expectations once the large management fee is subtracted from your budget.

Basic PPC Management model:

  1. Advertiser Budget: $1000/mo.
  2. PPC Management Fee: -$500/mo.
  3. Clicks Expected based on average of $5/click: 100 Clicks

Alright so 100 clicks for $1,000  isn’t too bad if your website produces a higher conversion rate (CR.) You  also have to consider what your point of sale average profit is (POS). Businesses who have a low POS might want to consider something else vs. a company who has a larger POS  might make more sense.

*Note: a 5% conversion rate is AVERAGE. Don’t base your decision on the mindset that 50% of site visitors are  going to pick up the phone and call you.

Conversion Rate (CR) Cost-per-lead (CPL) model:

  1. 5% CR: 5 leads @ $200/CPL
  2. 10% CR: 10 leads @ $100/CPL
  3. 15% CR: 15 leads @ $66.66/CPL
  4. 20% CR: 20 leads @ $50/CPL
  5. 25%CR: 25 leads @ $40/CPL
  6. 50%CR: 50 leads @ $20/CPL

Now that you know the basic formula for finding what your cost per lead is (total ad-spend/leads)=CPL. Pretty simple right? Now make sure you set yourself up for realistic expectations. If you pay a company $2500/mo. expect they  will take $1250/mo on average for management fee.

Now – let’s look at the more positive side  of things… Some PPC Management firms are worth their weight in Gold, it’s up to you to do the research to find which companies best fit your needs and wants as a business. Many provide invaluable tools to track ROI, Algorithms that tell the PPC Management campaign where your best bang for the buck is as well as typically a significantly discounted cost-per-click rate then you would typically see doing PPC yourself.

YODLE RANKS NUMBER THIRTY FIVE ON 2010 INC 500 LIST

Yodle is a business that we’ve been very passionate about and following very closely because of their powerful local online advertising services and their ability to create an affordable web presence that not only sticks but generates small businesses additional leads and calls.

Recently Yodle announced they ranked #35 of the new 2010 Inc 500 List. Here’s the details.

New York, NY – August 24, 2010 - Yodle, a leader in local online advertising, announced today the company was ranked 35th on the prestigious Inc. 500 list, a compilation of the most entrepreneurial and fastest growing privately held companies in America.

“We are humbled and honored to be in the company of so many truly world class businesses,” said Court Cunningham, CEO of Yodle. “This kind of recognition would not be possible without the hard work and dedication to excellence of the whole team at Yodle. The team’s continued drive to provide the best possible results for our clients and deliver unparalleled customer service amazes me every day .”

Yodle’s debut at number 35 comes on the heels of an extraordinary three year growth rate of 5,958%. In its fifth year in business, Yodle grew nearly 150% in year over year revenue from 2008 to 2009, making it the third year in a row with triple digit growth. The company also added more than 100 employees around the country.

This year Yodle introduced multiple new product innovations including Yodle Organic, a low-cost optimization solution designed to help local businesses build their web presence and generate more website traffic. A recognized industry leader, Yodle wrote the book on local online advertising when CEO Court Cunningham co-authored Local Online Advertising for Dummies, the first ever comprehensive guide to online advertising for local businesses.

The 2010 Inc. 500|5000 list is often considered a barometer of entrepreneurial success, and Yodle is proud to be listed. Started in 1982, Inc. introduced the Inc. 500 list of the fastest-growing privately held companies in the United States. Since then, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success and the place where future household names first make their mark. Oracle, Patagonia, E*Trade, Zipcar and numerous other well-known brands have been honored by the Inc. 500|5000.

About Yodle Yodle, a leader in local online advertising and named fastest growing local online advertising company by industry analyst Borrell Associates, connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY with a presence in 25 major cities across the United States.

About Inc. Magazine Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today’s innovative company builders. With a total paid circulation of 712,961, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology. Visit us online at Inc.com.

About the Inc. 500|5000 Conference Each year, Inc. and Inc.com celebrate the remarkable achievements of today’s entrepreneurial superstars—the privately held small businesses that drive our economy. The Inc. 500|5000 Conference & Awards Ceremony brings together members of the Inc. 5000 community, both a new class of Inc. 5000 honorees and the list’s alumni, for three days of powerful networking, inspired learning, and momentous celebration. Please join us September 23-25, 2009, at the Gaylord National Resort and Convention Center in National Harbor, Maryland. For more information about the 2009 Inc. 500|5000 Conference & Awards Ceremony, and to register, visit www.Inc5000event.com. Stay connected with Inc. Events by following @IncEvents on Twitter.

Media Contact:
Kara Silverman
212-542-5403
ksilverman@yodle.com
www.yodle.com

Meet Brandon Smith, VP of Marketing & SEO

We apologize that we don’t have a picture ready for you, but we thought it would be fun to introduce you to our Vice President of Marketing and SEO Consultant, Brandon Smith.

Prior to Brandon’s endeavors as our Vice President of Marketing, we was a driven entreprenuer who was serving as a Peace Officer for one of Colorado’s fine municipalities. It was obvious that the mythology behind Search Engine Optimization was a passion for Brandon which is why he ended up here and is a valued member and partner of Colorado Springs SEO Consultants.

Brandon’s first project included a project working for a company focusing on Wedding Venues in Atlanta and a few other related projects to the wedding industry. Welcome abord Brandon!

More to come so check back soon!

Local Online Advertising

Hello and welcome to Colorado Springs SEO!

If you’re looking for an ethical, transparent internet marketing and design agency – you’ve come to the right place!

Colorado Springs SEO.com is not an agency nor a big name company. We are a small group of passionate internet marketing experts who want to learn more about your business and show you how we can quickly excellent your search engine positioning with powerful yet affordable SEO and Social Media Marketing services.

Unlike many SEO Firms, the Colorado Springs SEO Consultants help you understand what we do. We are completely transparent and will do our very best to now only drive accelerated online marketing results, we will teach you how we do it!

Over the past 9 years, our dedicated SEO Experts have become just that; experts in online marketing. Our proven personalized strategies are designed for your personal and business success.

Give us a try – and discover why more Colorado small businesses trust Colorado Springs SEO!